Project Ihsaan

An Agentic AI-Powered Pilgrim Support Platform to Enable Nusuk, Empower Operators, and Elevate Pilgrims.

The Vision

Our vision is to empower Nusuk and licensed Hajj Operators with a unified, AI-driven conversational platform that achieves three core goals:

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    Enhance the pilgrim experience, making the journey seamless and spiritually focused.
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    Streamline operator support by automating the vast majority of frontline queries.
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    Reduce operational overhead and enable staff to focus on high-value interactions.

Fully aligned with Saudi Arabia’s Vision 2030 for a world-class Hajj experience.

The Challenge & The Solution

Bridging communication gaps to transform the pilgrim journey from challenging to seamless.

The On-the-Ground Reality

The "Ihsaan" Agentic AI Platform

We propose a centralized, B2B2C Agentic AI Support System, integrated into Nusuk’s ecosystem. It is **not just a chatbot, but an intelligent pilgrim companion**.

Licensed Hajj Operators can seamlessly embed the AI agent into all their pilgrim touchpoints:

Core Platform Capabilities

The Ihsaan platform is built on four powerful, interconnected pillars. Select a capability to learn more.

A Paradigm Shift in Value Creation

Project Ihsaan delivers compounding value across the entire Hajj ecosystem. Explore the benefits for each key stakeholder.

Why This is a Critical Initiative

Adopting an Agentic AI platform is a necessity for world-class service delivery.

Phased Implementation Roadmap

We propose a collaborative, three-phase rollout to ensure success and scalability.

Next Steps: A Strategic Workshop

Project Ihsaan offers a transformative opportunity to redefine pilgrim support. We propose a follow-up workshop to take the next step.

1. Live Demonstration

Provide a live demonstration of a prototype Ihsaan agent to showcase its capabilities.

2. Technical Deep-Dive

Discuss the technical architecture, data security, and integration protocols in detail.

3. Pilot Program Scope

Finalize the scope, timeline, and partners for the Phase 2 Pilot Program.